Buyers are guided by a complex of factors. The buyer makes the first impression on the main photo of the product and only then pays attention to the price of the product and delivery, its main characteristics and description.

Studies show that the main problem of sellers is that due to lack of experience, they do not understand how to draw up a product card in order to attract the attention of buyers.

A bright, attractive product photo - significantly affects the success. Most importantly, the main photo of the product should show the product as much as possible and attract attention. After the buyer paid attention to your product and opened the product card, the greatest positive effect occurs if the product description contains a video on which buyers can see the product in full in all details. You can also show how the product is created.

Video is the easiest way to get information.

Customer reviews left about your product are also important - in part, this may be due to the “crowd effect”, the buyer decides to buy your product because he understands that the product is popular. Use your best efforts to promote your product. For example, you can send a product page to your friends and partners so that they can see that you are working on an international platform, and your regular customers can leave reviews. For example, if you sell cosmetics, you can leave "before and after" photos in your reviews.

The quantity of goods placed by the seller is also evaluated. If the seller has a lot of goods, most likely, he has previously successfully sold goods and is actively expanding the range.

Important! That this article is based on the experience of users of international online trading platforms: Alibaba, B2B-FAIR.ONLINE

And so, the main factors:

attractive main product photo

competitive price

several photos and videos

customer reviews

quantity of goods